Comparative advertising based on prices between shops of different formats and sizes may be unlawful
Feb 2017
Article
In Carrefour Hypermarchés SAS v ITM (Case C-562/15) the Court of Justice of the EU (CJEU) ruled that comparative advertising based on prices of products sold in shops having different formats and sizes is liable to be unlawful and misleading, unless consumers are informed clearly in the advertisement itself of the difference in the formats and sizes of the shops.
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