Businesses everywhere are facing significant pressure from customers and investors to reduce their environmental impact. Many are responding to this demand by making significant changes to the way they source and manufacture products and deliver services.
Understandably, they are keen to promote their efforts to ‘go green’ as part of their marketing strategies, in order to attract the ever-growing number of conscious consumers. Against this backdrop, regulators are increasingly focusing on environmental advertising in order to ensure that ‘sustainable’, ‘green’ and similar claims are appropriately evidenced.
In our latest publication, we detail the current requirements to be aware of when making environmental claims and share our top tips for mitigating the risks of complaints from regulators.