New ASAI rules on advertising high fat, salt and sugar food and drink products
On 1 December 2021, the Advertising Standards Authority for Ireland’s (ASAI) new rules and guidance on the advertising and marketing of ‘high fat, salt and sugar’ (HFSS) food and drink products to children will come into effect. The new ASAI rules, which will form part of the existing ASAI Code, restrict marketing communications for HFSS products being targeted at children under the age of 15 through the selection of media or the context in which they appear. While the ASAI Code is not legally binding, compliance with its provisions is considered best practice and highly recommended.
In our latest publication, we detail what is required under the new ASAI rules. We also turn our attention to the future and what EU measures may be coming down the tracks.
For further information in relation to this topic, please contact please contact Katie O’Connor, Partner, Mairéad O’Brien, Associate, Denise Daly Byrne, Associate, Róise Nic Ghráinne, Associate or any member of ALG's Advertising & Marketing team.
Date published: 30 November 2021