Eimear O’Brien is a partner in A&L Goodbody's Financial Regulation group. Eimear advises domestic and international clients on financial services regulation, with a particular focus on FinTech, payment services, retail banking, consumer credit and digital assets. Eimear has significant experience supporting clients with authorisation projects, new product launches, acquisitions and disposals, fitness and probity, AML / CFT and regulatory engagement. Her background includes serving as a Chief Legal Officer of a high-growth international Fintech expanding into Europe. Eimear also spent time as a regulator, having worked in the Central Bank of Ireland’s legal and enforcement divisions.
Areas of Expertise
Financial Regulation Advisory/FinTech/Regulatory Investigations/Financial Institutions M&A/White Collar Crime
Experience Advising:
- UK challenger bank on its successful authorisation application to the Central Bank of Ireland as a credit institution and its expansion into Europe.
- Clients on horizon scanning and regulatory change projects, including most recently implementation of the Consumer Protection Code 2025, the Second Consumer Credit Directive, the Third Payment Services Directive and Payment Services Regulation, and the Digital Operational Resilience Act.
- Clients on perimeter issues such as regulation / authorisation triggers, including advising on reliance on exemptions.
- Clients on regulatory engagement with the Central Bank of Ireland, other European national regulators and European Supervisory Authorities, including in relation to compliance with anti-money laundering and terrorist financing compliance.
- Clients on domestic product launches and European expansion, including advising on the process for obtaining authorisation from the Central Bank of Ireland as electronic money institutions, payment institutions and crypto-asset service providers.
- Payment services providers and retail lenders on terms and conditions reviews to ensure compliance with payments and consumer credit legislation, respectively.
- Multinational companies on financial institutions M&A, including the acquisition and disposal of Irish financial services targets and ATNF submissions to the Central Bank of Ireland.
- Regulated firms, senior management and their board members in complying with the Central Bank of Ireland’s ‘Fitness and Probity’ regime, Individual Accountability Framework including the Senior Executive Accountability Regime.
- Early stage FinTech firms on all stages of the regulatory lifecycle including the regulatory perimeter, exemptions, authorisation and supervision by regulators.
- Clients on risk mitigation programmes and preparing independent assurance reports for submission to the regulator.
Market Recommendations
"Eimear is great, really amazing, really knowledgeable and approachable. She shares valuable information and tries to understand the business and what’s needed." (Chambers FinTech Legal 2026)
"Eimear is incredibly well researched, always up to speed on the current regulatory environment and the communication is very clear." (Chambers FinTech Legal 2026)
"Eimear is an assured, responsive and highly intelligent practitioner. She approaches all problem solving with a creative, commercial and risk-based lens." (Chambers FinTech Legal 2026)
"Highly regarded." (IFLR1000 2025)
Professional activities
In 2024, Eimear was recognised by the Business Post as one of the Top 15 most influential women in FinTech in Ireland. Eimear is a ‘Highly Regarded’ practitioner by the International Financial Law Review (IFLR) and Chambers and Partners. Eimear is a member of the Compliance Institute’s FinTech working group and the Lexis Nexis Panel of Legal Experts of Ireland.
Education
- Solicitor, Law Society of Ireland
- Solicitor, Law Society of England and Wales
- B. Corp Law (University of Galway
- LLB (University of Galway)
Eimear O’Brien
Partner,
Financial Regulation Advisory
Dublin