Corporate Reputation & Defamation

A&L Goodbody's dedicated corporate reputation and defamation team are market leaders in reputation, brand and crisis management. We have significant expertise and experience in advising on publication and publicity issues, including those arising in civil disputes, criminal proceedings and regulatory enquiries.

We are regularly engaged to manage the reputational aspects of business-critical crises for Ireland's leading companies. We actively manage our clients' public profiles and exposure, both pre and post-publication, and liaise with media and other outlets to protect against inaccurate and hostile coverage. Where necessary, we have considerable experience in issuing injunctive proceedings to prevent unlawful publication or disclosures and bringing claims for post-publication redress.

We have specialist expertise in online reputation and privacy matters, acting for a range of clients in some of the most high profile internet defamation cases in recent years. We frequently advise on internet service providers' obligations and potential liabilities under Irish law, compliance with local and global "notice and takedown" requests and the prosecution and defence of applications for Norwich Pharmacal Orders.

Our team is experienced in managing and advocating claims in Ireland and Northern Ireland and appears before the courts in both jurisdictions on a regular basis.


  • The Irish Aviation Authority

    in its defence of four High Court defamation cases taken by current or former staff and its successful appeal from a High Court jury award, reducing the damages awarded from €387,000 by 80% to €76,500.

  • One of the largest multinational technology companies

    in defamation proceedings taken by an Irish student, Eoin McKeogh, regarding a video which was anonymously posted and extensively circulated on various social media platforms.

  • A global news organisation

    on a number of reputational matters, including defending an application for interim injunctive relief regarding claims of defamation, misuse of private information and harassment arising out of online and print publications.

  • ABP Food Group

    advising Europe's largest meat processor, in its defence of High Court defamation proceedings issued by a meat trader in respect of a press release published during the horsemeat crisis.

  • Shell E&P Ireland Ltd

    in its successful defence of delayed defamation proceedings brought by a former contractor to the Corrib gas project, which were held to be statute barred.

  • SgurrEnergy

    a multinational energy company, in its defence of High Court defamation proceedings by a former employee

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