Direct Selling

A&L Goodbody provides a full legal advisory service to companies operating in the multi-level marketing and direct sales sector. The marketing companies we advise range from start-ups to industry-leading multi-million euro operations. Our lawyers work closely with clients to ensure that regulatory compliance is observed, thus reducing the risk of future litigation or regulatory inspection. We regularly advise on the establishment of new multi-level marketing and direct sales businesses and provide ongoing legal advices on employment matters, product labeling, product regulatory compliance, compensation structures, distributor/agent compliance, consumer law and European expansion issues.


  • Younique

    on the expansion of it's business into the Irish market including advising on various employment, tax, consumer, e-commerce legislation and anti-pyramid selling laws.

  • Norvex

    with respect to the establishment of Irish operations and related advices on launching their products in to the Irish market.

  • Herbalife

    on regulatory issues involving its products and advising on its consumer- facing documentation to ensure compliance with Irish law.

  • Mary Kay

    on contractual terms, privacy policy and related documentation which Mary Kay proposed to put in place with its contractors selling products in Ireland.

  • Avon

    in relation to the laws that apply to direct selling companies wishing to trade in the Irish market and assisting with the review of their documentation to ensure all legal and regulatory requirements are met.